On Saturday April 9, Omolewa Cosmetics launched their cosmetic line in Potomac, Maryland. The launch featured a red carpet, heavy press, a chocolate fountain, vacation giveaways, hors d'oeuvres, and makeup artists ready to show their skills on anyone in attendance. The speeches and performances were all centered on the idea that women and men alike should see themselves as beautiful in their natural skin and that makeup should just be an accessory to this innate beauty. This makeup line is designed for all skin types according to their Instagram page (@Omolewa_Cosmetics), but is especially notable for its highly pigmented foundations, eye shadows, and lip liners that show up on dark skin. The face of their product is none other than the dark and lovely Gollywood and Nollywood Movie Star, Jackie Appiah. She has been nominated for numerous awards and has won Best Actress in a Leading Role at the Africa Movie Academy Awards.

IMG_8089In her closing speech, Ms. Appiah stated that she was willing to support this up and coming company simply because she shares the same love of colorful makeup that the owner, Irene Omolewa Dele, does. Not many companies make lipsticks or foundations that bring out the best features of dark skin. This is why Jackie stated that she would completely support this company with or without a title. It is not until recent years that makeup companies have sought to create foundations for all skin colors. Actresses like Lupita Nyong’o have drawn attention to the lack of variation in foundation colors. Nyong’o is now the face of Lancôme Paris’s cosmetics line, which features foundations for extremely light tones to extremely deep tones of skin. Prior to these and other celebrity endorsements, little to no attention was placed on advertising or creating makeup to match extremely dark skin tones.

This Omolewa makeup launch was another step in embracing the beauty of all skin tones and removing the negative stigma surrounding women with dark skin. It may just be makeup to some, but to others, it is an acknowledgement of darker shades that have long been overlooked; it is an acknowledgement of another type of beauty. Society should not seek to redefine beauty, just acknowledge that is has always been there. Light skin matters. Dark skin matters. All skin matters. In the words of Mali Music’s song Beautiful which was performed that night by La Voix Celeste, “the truth is you’re beautiful…love is beautiful.”

Check out Omolewa Cosmetics here! Omolewa Cosmetics