In her closing speech, Ms. Appiah stated that she was willing to support this up and coming company simply because she shares the same love of colorful makeup that the owner, Irene Omolewa Dele, does. Not many companies make lipsticks or foundations that bring out the best features of dark skin. This is why Jackie stated that she would completely support this company with or without a title. It is not until recent years that makeup companies have sought to create foundations for all skin colors. Actresses like Lupita Nyong’o have drawn attention to the lack of variation in foundation colors. Nyong’o is now the face of Lancôme Paris’s cosmetics line, which features foundations for extremely light tones to extremely deep tones of skin. Prior to these and other celebrity endorsements, little to no attention was placed on advertising or creating makeup to match extremely dark skin tones.
This Omolewa makeup launch was another step in embracing the beauty of all skin tones and removing the negative stigma surrounding women with dark skin. It may just be makeup to some, but to others, it is an acknowledgement of darker shades that have long been overlooked; it is an acknowledgement of another type of beauty. Society should not seek to redefine beauty, just acknowledge that is has always been there. Light skin matters. Dark skin matters. All skin matters. In the words of Mali Music’s song Beautiful which was performed that night by La Voix Celeste, “the truth is you’re beautiful…love is beautiful.”
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